About
Mayank Poddar
Marketing alchemist based in Melbourne. Paid media and ecommerce mostly, plus a fairly strong opinion about which numbers are worth believing. I've been at it since I was 17. This is the version with the mistakes left in.
WHAT I WORK ON
The short version of what I do. Paid media is where I go deepest, and the rest of it exists because ecommerce doesn't work as separate parts.
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
How I Got Here
From freelancing out of my bedroom in Surat at 17, to running paid media for a Melbourne brand that had never sold anything online. The through-line is that I've always been closest to the numbers, and I've never been able to leave them alone.
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
The Process Behind The Alchemy
Five steps, and the first one is the one most people skip.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
Hi
Hi
GET IN TOUCH
Questions, feedback, or something you're stuck on. I read everything and I reply properly, usually within a day.
About
Mayank Poddar
Marketing alchemist based in Melbourne. Paid media and ecommerce mostly, plus a fairly strong opinion about which numbers are worth believing. I've been at it since I was 17. This is the version with the mistakes left in.
WHAT I WORK ON
The short version of what I do. Paid media is where I go deepest, and the rest of it exists because ecommerce doesn't work as separate parts.
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
How I Got Here
From freelancing out of my bedroom in Surat at 17, to running paid media for a Melbourne brand that had never sold anything online. The through-line is that I've always been closest to the numbers, and I've never been able to leave them alone.
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
The Process Behind The Alchemy
Five steps, and the first one is the one most people skip.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
Hi
Hi
GET IN TOUCH
Questions, feedback, or something you're stuck on. I read everything and I reply properly, usually within a day.
About
Mayank Poddar
Marketing alchemist based in Melbourne. Paid media and ecommerce mostly, plus a fairly strong opinion about which numbers are worth believing. I've been at it since I was 17. This is the version with the mistakes left in.
WHAT I WORK ON
The short version of what I do. Paid media is where I go deepest, and the rest of it exists because ecommerce doesn't work as separate parts.
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
1. Performance Marketing
Meta and Google campaign strategy, build and daily optimisation
Budget pacing, scaling decisions, and knowing when to stop
Audience, offer and creative testing
Working out which platform is over-claiming the conversion
2. Ecommerce growth
Shopify structure, product pages and merchandising
Bundle and pricing strategy
Conversion research and funnel diagnosis
Amazon listings, browse nodes and marketplace setup
3. MEASUREMENT
GA4, Looker Studio and platform reporting
Blended MER against platform-reported ROAS
Custom dashboards and automated reporting
Postmortems on the campaigns that didn't work
4. Build & Automation
Reporting tools in Node.js when the platform won't do it
Shopify and Framer builds
Lifecycle email and CRM automation
Customer research, including AI-driven shopper simulation
How I Got Here
From freelancing out of my bedroom in Surat at 17, to running paid media for a Melbourne brand that had never sold anything online. The through-line is that I've always been closest to the numbers, and I've never been able to leave them alone.
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
DIGITAL MARKETING SPECIALIST
Cocoon Furniture
Nov 2024 - Present
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
MARKETING CONSULTANT
India
2020-2022
The Process Behind The Alchemy
Five steps, and the first one is the one most people skip.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
01.
DIAGNOSE
Understand what's actually happening before touching anything, because it's usually different from what the brief says. Most marketing that underperforms is executing a plan that was wrong at the start. Changing the ads first just adds noise on top of the problem.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
02.
PRIORITISE
There's always more to do than there is budget or time. The job is separating what moves the number from what only looks like work. I'd rather do three things properly than nine things badly, and I'll say which three and why.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
03.
BUILD
Campaigns, store changes, flows, reporting. I write things down as I go so somebody else can pick them up, which sounds boring and saves a fortnight every time a new person joins.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
04.
MEASURE
Blended MER alongside platform-reported ROAS, because both platforms claim the same conversion and the combined number always flatters us. If a metric doesn't map to a business outcome, it's noise.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
05.
ITERATE
Double down on what works, cut what doesn't, and do it before I've grown attached to the decision. I'd rather be told I'm wrong in week one than defend something for a quarter. Being wrong early is cheap.
Hi
Hi
GET IN TOUCH
Questions, feedback, or something you're stuck on. I read everything and I reply properly, usually within a day.