About
Mayank Poddar
Marketing alchemist based in Melbourne. I take on the strategy, run the execution, and stay close enough to the business to know what's working before anyone else does because the outcome is personal.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
How I Got Here
From a bedroom agency in Surat at 17 to co-founding a marketing practice in Melbourne, the path has been shaped by one consistent belief.
Great marketing only works when someone's genuinely invested in the outcome. Every stop along the way has refined the strategy, sharpened the instinct, and raised the standard.
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
The Process Behind The Alchemy
My process blends scientific precision with genuine investment - diagnosing the real problem, building the right plan, and executing without handoffs until the results compound.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
Hi
Hi
Start Something Real
Tell me what you're working on. I'll take it from there.
About
Mayank Poddar
Marketing alchemist based in Melbourne. I take on the strategy, run the execution, and stay close enough to the business to know what's working before anyone else does because the outcome is personal.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
How I Got Here
From a bedroom agency in Surat at 17 to co-founding a marketing practice in Melbourne, the path has been shaped by one consistent belief.
Great marketing only works when someone's genuinely invested in the outcome. Every stop along the way has refined the strategy, sharpened the instinct, and raised the standard.
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
The Process Behind The Alchemy
My process blends scientific precision with genuine investment - diagnosing the real problem, building the right plan, and executing without handoffs until the results compound.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
Hi
Hi
Start Something Real
Tell me what you're working on. I'll take it from there.
About
Mayank Poddar
Marketing alchemist based in Melbourne. I take on the strategy, run the execution, and stay close enough to the business to know what's working before anyone else does because the outcome is personal.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
1. Performance Marketing
Meta and Google Ads strategy and execution
Campaign automations and budget optimisation
Creative direction and ad copy
Attribution, reporting, and scaling decisions
2. Strategy & Brand
Marketing audits and growth roadmaps
Brand positioning and messaging
Channel prioritisation and budget planning
Market research and competitive analysis
3. Digital Builds
Shopify store builds, overhauls, and optimisation
Landing page design and conversion optimisation
WordPress and Framer development
UX research and interaction design
4. SEO & Content
Technical SEO audits and on-page fixes
Content strategy and topic planning
Keyword targeting and search visibility growth
Performance tracking and iteration
How I Got Here
From a bedroom agency in Surat at 17 to co-founding a marketing practice in Melbourne, the path has been shaped by one consistent belief.
Great marketing only works when someone's genuinely invested in the outcome. Every stop along the way has refined the strategy, sharpened the instinct, and raised the standard.
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Co-Director
Hustle Before Hype
2024 - Present
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Marketing Specialist
Snap-Poll
2024-2026
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Ecommerce Manager
RevBoosters
2023-2023
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
Founder
The Social Buzz
2020-2022
The Process Behind The Alchemy
My process blends scientific precision with genuine investment - diagnosing the real problem, building the right plan, and executing without handoffs until the results compound.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
01.
DIAGNOSE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
02.
STRATEGISE
With a clear picture of the problem, I build the roadmap. Which channels, which priorities, which order. Strategy isn't a document, it's a decision about where to focus and why. Everything maps back to business goals, not marketing metrics.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
03.
BUILD
The plan comes to life. Campaigns built, content created, systems set up. I handle execution across every relevant channel and no handoffs, no briefing someone else and hoping for the best. The same person who built the strategy builds the work.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
04.
MEASURE
I track what matters, not what's easy to track. Attribution, real revenue impact, and metrics that connect to actual business growth. If a number doesn't map to a goal, it's not a metric, it's noise.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
05.
COMPOUND
Marketing works best when it builds on itself. I iterate on what the data reveals, double down on what's working, and cut what isn't. The goal is results that stack over time, not spikes that disappear.
Hi
Hi
Start Something Real
Tell me what you're working on. I'll take it from there.