Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was working and wanted more. Six months: monthly revenue up 25%, Amazon ROI from 4.67 to 5.25, and a quick-commerce channel built from zero that nobody in the business had run before.
Year :
2023
Industry :
Ecommerce / FMCG
Brand :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live, numbers were moving. Moving wasn't the brief. Better was.
That's harder than a rescue job. When something is clearly broken the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks at once.
On Amazon I went deep into the account: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. ROI moved from 4.67 to 5.25 and monthly revenue from Rs 2.32 crore (~$356K AUD) to Rs 2.90 crore (~$446K AUD), a 25% lift.
Quick commerce was a different problem. Rushab introduced the channel: Zepto, Swiggy Instamart, BlinkIt. I was the first to put my hand up. No playbook existed anywhere in the business, so I did every course each platform offered, got a free hand from Prince to experiment properly, and treated it like it was mine.
Sleepless nights and off-hours work and an enormous number of small edits. It started at zero sales. By the time I left, each platform was doing Rs 1.5 to 2 crore (~$230K to $310K AUD) a month.
Challenge :
Quick commerce had no precedent inside the business. No strategy to inherit, no benchmarks, no guarantee it would move at all.
The harder part was running both tracks at once. Amazon needed steady attention to keep growing. Quick commerce needed the focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Rs 55,25,000 (~$85K AUD) in spend. Monthly revenue from Rs 2.32 crore to Rs 2.90 crore, up 25%. Amazon ROI from 4.67 to 5.25. Quick commerce sales up over 30%, from zero to Rs 1.5 to 2 crore per platform per month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.
More Projects
Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was working and wanted more. Six months: monthly revenue up 25%, Amazon ROI from 4.67 to 5.25, and a quick-commerce channel built from zero that nobody in the business had run before.
Year :
2023
Industry :
Ecommerce / FMCG
Brand :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live, numbers were moving. Moving wasn't the brief. Better was.
That's harder than a rescue job. When something is clearly broken the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks at once.
On Amazon I went deep into the account: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. ROI moved from 4.67 to 5.25 and monthly revenue from Rs 2.32 crore (~$356K AUD) to Rs 2.90 crore (~$446K AUD), a 25% lift.
Quick commerce was a different problem. Rushab introduced the channel: Zepto, Swiggy Instamart, BlinkIt. I was the first to put my hand up. No playbook existed anywhere in the business, so I did every course each platform offered, got a free hand from Prince to experiment properly, and treated it like it was mine.
Sleepless nights and off-hours work and an enormous number of small edits. It started at zero sales. By the time I left, each platform was doing Rs 1.5 to 2 crore (~$230K to $310K AUD) a month.
Challenge :
Quick commerce had no precedent inside the business. No strategy to inherit, no benchmarks, no guarantee it would move at all.
The harder part was running both tracks at once. Amazon needed steady attention to keep growing. Quick commerce needed the focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Rs 55,25,000 (~$85K AUD) in spend. Monthly revenue from Rs 2.32 crore to Rs 2.90 crore, up 25%. Amazon ROI from 4.67 to 5.25. Quick commerce sales up over 30%, from zero to Rs 1.5 to 2 crore per platform per month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.
More Projects
Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was working and wanted more. Six months: monthly revenue up 25%, Amazon ROI from 4.67 to 5.25, and a quick-commerce channel built from zero that nobody in the business had run before.
Year :
2023
Industry :
Ecommerce / FMCG
Brand :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live, numbers were moving. Moving wasn't the brief. Better was.
That's harder than a rescue job. When something is clearly broken the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks at once.
On Amazon I went deep into the account: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. ROI moved from 4.67 to 5.25 and monthly revenue from Rs 2.32 crore (~$356K AUD) to Rs 2.90 crore (~$446K AUD), a 25% lift.
Quick commerce was a different problem. Rushab introduced the channel: Zepto, Swiggy Instamart, BlinkIt. I was the first to put my hand up. No playbook existed anywhere in the business, so I did every course each platform offered, got a free hand from Prince to experiment properly, and treated it like it was mine.
Sleepless nights and off-hours work and an enormous number of small edits. It started at zero sales. By the time I left, each platform was doing Rs 1.5 to 2 crore (~$230K to $310K AUD) a month.
Challenge :
Quick commerce had no precedent inside the business. No strategy to inherit, no benchmarks, no guarantee it would move at all.
The harder part was running both tracks at once. Amazon needed steady attention to keep growing. Quick commerce needed the focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Rs 55,25,000 (~$85K AUD) in spend. Monthly revenue from Rs 2.32 crore to Rs 2.90 crore, up 25%. Amazon ROI from 4.67 to 5.25. Quick commerce sales up over 30%, from zero to Rs 1.5 to 2 crore per platform per month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.