Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was performing and wanted more. Six months: Amazon ROI from 4.67 to 5.25, Quick Commerce built from zero to ₹1.5 to 2 crore per platform. Monthly.
Year :
2023
Industry :
Ecommerce / FMCG
Client :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live. Numbers were moving. But moving wasn't the brief. Better was.
That's a harder problem than a rescue job. When something is clearly broken, the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks running at the same time.
On Amazon, I went deep into the account. Optimisations across everything that could be touched: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. I read the data, read between the lines of what Prince was actually asking for, and built from there. ROI moved from 4.67 to 5.25. Monthly revenue from ₹2.07 crore to ₹2.48 crore.
Quick Commerce was a different problem entirely. Rushab introduced the channel - Zepto, Swiggy Instamart, BlinkIt and I was the first to jump on it. No playbook existed. I did every course available on every platform, got a free hand from Prince to experiment properly, and treated the whole thing like I was building it for myself.
Sleepless nights. Off-hours work. Millions of edits and optimisations. The kind of effort that only makes sense when you're genuinely invested in the outcome.
It started with zero sales. By the time I left, each platform was doing ₹1.5 to 2 crore a month.
Challenge :
Quick Commerce had no precedent inside the business. No existing strategy to inherit, no benchmarks to work from, no guarantee it would move at all. Every decision was built from scratch.
The harder part was running both tracks simultaneously. Amazon needed consistent attention to keep growing. Quick Commerce needed the kind of focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Amazon ROI from 4.67 to 5.25. Quick Commerce sales up over 30%. Each platform scaled from zero to ₹1.5 to 2 crore a month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.
More Projects
Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was performing and wanted more. Six months: Amazon ROI from 4.67 to 5.25, Quick Commerce built from zero to ₹1.5 to 2 crore per platform. Monthly.
Year :
2023
Industry :
Ecommerce / FMCG
Client :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live. Numbers were moving. But moving wasn't the brief. Better was.
That's a harder problem than a rescue job. When something is clearly broken, the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks running at the same time.
On Amazon, I went deep into the account. Optimisations across everything that could be touched: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. I read the data, read between the lines of what Prince was actually asking for, and built from there. ROI moved from 4.67 to 5.25. Monthly revenue from ₹2.07 crore to ₹2.48 crore.
Quick Commerce was a different problem entirely. Rushab introduced the channel - Zepto, Swiggy Instamart, BlinkIt and I was the first to jump on it. No playbook existed. I did every course available on every platform, got a free hand from Prince to experiment properly, and treated the whole thing like I was building it for myself.
Sleepless nights. Off-hours work. Millions of edits and optimisations. The kind of effort that only makes sense when you're genuinely invested in the outcome.
It started with zero sales. By the time I left, each platform was doing ₹1.5 to 2 crore a month.
Challenge :
Quick Commerce had no precedent inside the business. No existing strategy to inherit, no benchmarks to work from, no guarantee it would move at all. Every decision was built from scratch.
The harder part was running both tracks simultaneously. Amazon needed consistent attention to keep growing. Quick Commerce needed the kind of focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Amazon ROI from 4.67 to 5.25. Quick Commerce sales up over 30%. Each platform scaled from zero to ₹1.5 to 2 crore a month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.
More Projects
Performance Marketing
PLUSH
Prince didn't have a broken account. He had one that was performing and wanted more. Six months: Amazon ROI from 4.67 to 5.25, Quick Commerce built from zero to ₹1.5 to 2 crore per platform. Monthly.
Year :
2023
Industry :
Ecommerce / FMCG
Client :
PLUSH (via RevBoosters)
Project Duration :
6 Months
Problem :
Prince Kapoor, co-founder of PLUSH, didn't come with a broken account. He came with one that was working and wanted it to work harder. Amazon was live. Numbers were moving. But moving wasn't the brief. Better was.
That's a harder problem than a rescue job. When something is clearly broken, the problem tells you where to start. When something is working but underperforming, you have to find the ceiling yourself before you can break it.
Solution :
Two tracks running at the same time.
On Amazon, I went deep into the account. Optimisations across everything that could be touched: listings, bids, targeting, reporting, strategy. I didn't wait to be told what needed fixing. I read the data, read between the lines of what Prince was actually asking for, and built from there. ROI moved from 4.67 to 5.25. Monthly revenue from ₹2.07 crore to ₹2.48 crore.
Quick Commerce was a different problem entirely. Rushab introduced the channel - Zepto, Swiggy Instamart, BlinkIt and I was the first to jump on it. No playbook existed. I did every course available on every platform, got a free hand from Prince to experiment properly, and treated the whole thing like I was building it for myself.
Sleepless nights. Off-hours work. Millions of edits and optimisations. The kind of effort that only makes sense when you're genuinely invested in the outcome.
It started with zero sales. By the time I left, each platform was doing ₹1.5 to 2 crore a month.
Challenge :
Quick Commerce had no precedent inside the business. No existing strategy to inherit, no benchmarks to work from, no guarantee it would move at all. Every decision was built from scratch.
The harder part was running both tracks simultaneously. Amazon needed consistent attention to keep growing. Quick Commerce needed the kind of focus you'd give a launch. Holding both without either slipping was the real test.
Summary :
Six months. Amazon ROI from 4.67 to 5.25. Quick Commerce sales up over 30%. Each platform scaled from zero to ₹1.5 to 2 crore a month.
Prince gave me a free hand and a clear brief. I treated both like they were mine to build.