Full Stack Marketing
Cocoon Furniture
Mark had 20 years of building one of Australia's most trusted nursery furniture brands. No D2C presence. No digital engine. We built it all from scratch & now averaging $70k a month and growing.
Year :
2026
Industry :
Nursery Furniture
Client :
Cocoon Furniture
Project Duration :
Ongoing
Problem :
Cocoon Furniture had been in the market for over two decades. Award-winning products, genuine quality, a loyal wholesale and retail network built over years. What didn't exist yet was a direct-to-consumer channel and Mark knew that was the next chapter.
When we first spoke, Cocoon Furniture had no meaningful online revenue. The goal was to build a D2C operation from the ground up. One that could drive consistent, compounding revenue without depending on a stockist to do it. Everything had to be built. That's where I came in.
Solution :
The foundation had to be right before anything else could work. We built Cocoon Furniture's entire Shopify store from scratch including architecture, copy, product pages, UX, the lot. Once the store was ready to convert, we built everything around it.
Google, Meta, and Pinterest - each channel mapped to how parents actually move through this decision. Email flows and automations for every stage of the customer lifecycle. Review campaigns that brought in over 100 five-star reviews across Judge.me, Google, and on-site product pages. Upsell and cross-sell logic built into the store. Shipping provider management. Seasonal campaigns across Mother's Day, Easter, EOFY, Christmas, and New Year. Over 200 creatives designed and tested. A custom dashboard built to track what actually matters.
The bundle strategy changed the business. I built a suite of product bundles that now account for 50–60% of total monthly revenue, not a standard upsell, but a strategic repackaging that changed how customers bought and how much they spent. Currently helping Cocoon Furniture expand onto Amazon while everything else keeps running.
Challenge :
Launching into D2C with no prior sales history, no reviews, and no organic presence meant every channel had to work together before any single one had enough data to optimise on its own. There was no soft start. Momentum had to be built from zero.
The other constant was being genuinely close to the business. A premium product with a considered buyer means friction anywhere costs a sale. Website issue - sorted in under an hour. Something needs changing - done before Mark could follow up. That level of availability isn't something you can schedule. It comes from actually caring about the outcome.
Summary :
Cocoon Furniture now averages $70,000 a month in D2C revenue, with 10–20% month-on-month growth sustained since launch. Ads, email, SEO, creative, and product strategy all running together as one compounding engine.
Mark came wanting to build a D2C business. That's built. What we're working on now is scale.
More Projects
Full Stack Marketing
Cocoon Furniture
Mark had 20 years of building one of Australia's most trusted nursery furniture brands. No D2C presence. No digital engine. We built it all from scratch & now averaging $70k a month and growing.
Year :
2026
Industry :
Nursery Furniture
Client :
Cocoon Furniture
Project Duration :
Ongoing
Problem :
Cocoon Furniture had been in the market for over two decades. Award-winning products, genuine quality, a loyal wholesale and retail network built over years. What didn't exist yet was a direct-to-consumer channel and Mark knew that was the next chapter.
When we first spoke, Cocoon Furniture had no meaningful online revenue. The goal was to build a D2C operation from the ground up. One that could drive consistent, compounding revenue without depending on a stockist to do it. Everything had to be built. That's where I came in.
Solution :
The foundation had to be right before anything else could work. We built Cocoon Furniture's entire Shopify store from scratch including architecture, copy, product pages, UX, the lot. Once the store was ready to convert, we built everything around it.
Google, Meta, and Pinterest - each channel mapped to how parents actually move through this decision. Email flows and automations for every stage of the customer lifecycle. Review campaigns that brought in over 100 five-star reviews across Judge.me, Google, and on-site product pages. Upsell and cross-sell logic built into the store. Shipping provider management. Seasonal campaigns across Mother's Day, Easter, EOFY, Christmas, and New Year. Over 200 creatives designed and tested. A custom dashboard built to track what actually matters.
The bundle strategy changed the business. I built a suite of product bundles that now account for 50–60% of total monthly revenue, not a standard upsell, but a strategic repackaging that changed how customers bought and how much they spent. Currently helping Cocoon Furniture expand onto Amazon while everything else keeps running.
Challenge :
Launching into D2C with no prior sales history, no reviews, and no organic presence meant every channel had to work together before any single one had enough data to optimise on its own. There was no soft start. Momentum had to be built from zero.
The other constant was being genuinely close to the business. A premium product with a considered buyer means friction anywhere costs a sale. Website issue - sorted in under an hour. Something needs changing - done before Mark could follow up. That level of availability isn't something you can schedule. It comes from actually caring about the outcome.
Summary :
Cocoon Furniture now averages $70,000 a month in D2C revenue, with 10–20% month-on-month growth sustained since launch. Ads, email, SEO, creative, and product strategy all running together as one compounding engine.
Mark came wanting to build a D2C business. That's built. What we're working on now is scale.
More Projects
Full Stack Marketing
Cocoon Furniture
Mark had 20 years of building one of Australia's most trusted nursery furniture brands. No D2C presence. No digital engine. We built it all from scratch & now averaging $70k a month and growing.
Year :
2026
Industry :
Nursery Furniture
Client :
Cocoon Furniture
Project Duration :
Ongoing
Problem :
Cocoon Furniture had been in the market for over two decades. Award-winning products, genuine quality, a loyal wholesale and retail network built over years. What didn't exist yet was a direct-to-consumer channel and Mark knew that was the next chapter.
When we first spoke, Cocoon Furniture had no meaningful online revenue. The goal was to build a D2C operation from the ground up. One that could drive consistent, compounding revenue without depending on a stockist to do it. Everything had to be built. That's where I came in.
Solution :
The foundation had to be right before anything else could work. We built Cocoon Furniture's entire Shopify store from scratch including architecture, copy, product pages, UX, the lot. Once the store was ready to convert, we built everything around it.
Google, Meta, and Pinterest - each channel mapped to how parents actually move through this decision. Email flows and automations for every stage of the customer lifecycle. Review campaigns that brought in over 100 five-star reviews across Judge.me, Google, and on-site product pages. Upsell and cross-sell logic built into the store. Shipping provider management. Seasonal campaigns across Mother's Day, Easter, EOFY, Christmas, and New Year. Over 200 creatives designed and tested. A custom dashboard built to track what actually matters.
The bundle strategy changed the business. I built a suite of product bundles that now account for 50–60% of total monthly revenue, not a standard upsell, but a strategic repackaging that changed how customers bought and how much they spent. Currently helping Cocoon Furniture expand onto Amazon while everything else keeps running.
Challenge :
Launching into D2C with no prior sales history, no reviews, and no organic presence meant every channel had to work together before any single one had enough data to optimise on its own. There was no soft start. Momentum had to be built from zero.
The other constant was being genuinely close to the business. A premium product with a considered buyer means friction anywhere costs a sale. Website issue - sorted in under an hour. Something needs changing - done before Mark could follow up. That level of availability isn't something you can schedule. It comes from actually caring about the outcome.
Summary :
Cocoon Furniture now averages $70,000 a month in D2C revenue, with 10–20% month-on-month growth sustained since launch. Ads, email, SEO, creative, and product strategy all running together as one compounding engine.
Mark came wanting to build a D2C business. That's built. What we're working on now is scale.